InboundCon
Full Funnel

Toronto's #1 Digital Marketing Conference

October 6, 2016
TORONTO, CANADA

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Why Attend?

Join 300+ digital marketers for InboundCon 2016: Full Funnel—your opportunity to learn from 12 of the world's brightest inbound marketers and network with your peers.

We know a marketer's time is valuable, which is why we've designed a single-track, highly actionable conference for the fourth year running. This year's theme, Full Funnel, means we've handpicked speakers who are experts in specialties across the marketing funnel. So not only will you learn about the latest top of funnel tactics for attracting & acquiring new leads, but you'll also get insight into how to nurture leads at the mid-funnel point, and finally convert them at the bottom of the funnel.

Who Should Go?

InboundCon 2016 is going to be one helluva conference, and there'll be something for everybody.

Marketing Decision Makers

Whether you're a CMO, Director of Marketing, or Marketing Manager, come to InboundCon 2016 to get inspired and learn about the latest developments in marketing strategy & execution. You'll have the chance to hear from experts in each field and learn what works, what doesn't, and how you can implement high-impact marketing funnels.

Digital Marketing Specialists

Are you an expert in your field—be it SEO, PPC, social, content, web design & development, CRO, or marketing automation? Don't miss out on this opportunity to learn from your peers and the brightest minds in the industry! InboundCon 2016's speaker lineup is dynamite, and you're bound to come away from the event with actionable tactics you can implement the next day.

Agencies

Come out to InboundCon 2016 to network with your peers, swap notes on the latest in inbound marketing, and expand your expertise across different tactics within the marketing funnel. Don't miss this opportunity to explore new fields and pick up hot tips to implement into your client strategies the very next day.

2016 Speakers

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, Unbounce

Myles Anderson

Myles Anderson

Founder & CEO,
BrightLocal

Dev Basu

Dev Basu

Founder and CEO,
Powered by Search

April Dunford

April Dunford

CEO,
Sprintly

Ed Fry

Ed Fry

General Manager at inbound.org

Jeff Goldenberg

Jeff Goldenberg

Head of Growth at Borrowell

Cara Harshman

Cara Harshman

Former Content Marketing Manager, Optimizely

Matthew Hunt

Matthew Hunt

VP of Sales & Partner,
Powered by Search

Kimbe MacMaster

Kimbe MacMaster

Manager, Content Marketing at Vidyard

Wil Reynolds

Wil Reynolds

Director of Strategy
& Founder, SEER

Chris Stolz

Chris Stolz

Senior Analytics Business Consultant, Adobe

Mark Sullivan

Mark Sullivan

Director of Partnerships, CallRail

Agenda

Time

Talk

Speaker

7:30 - 8:45

Breakfast & Registration

8:45 - 9:00

Intro & House-Keeping

9:00 - 9:30

The Preemience Mindset

Dev Basu

Have you fallen more in love with your product than your prospect? Learn why we as marketers have lost of our way and what we should do to find our calling. The 7 Stages of Preeminence will 10x your business by transforming confusion into clarity, and ideas into action.

9:30 - 10:00

Using modern positioning to dominate your market and kick-start your growth

April Dunford

Ensuring that prospects easily understand WHAT your offering is and WHY they should care can mean the difference between marketing success and failure. Great positioning provides a key to help customers decode the value of your products and is the foundation for all of our marketing efforts. Given how vital positioning is, you would think we would be amazing at it. In fact we totally suck at it. Why? Because we have been doing it the same way it was taught in the 70's. I'm going to teach you a new way to think about positioning that will give your offerings a distinct, compelling competitive advantage that will kick-start your growth.

10:00 - 10:30

Don't Be Boring! How to Craft Content to Engage in 2016

Ed Fry

Do you wish you could drive more leads with your content campaigns? Do you great feedback from your users and customers? Do your emails get clicked? Content marketing in 2016 is more than matching keywords to pages, or copying and improving other publishers’ posts which have done well in the past. How do you create content that delights people and makes your numbers *sing* ? What content types drive outsized engagement? What mediums have the best converting referral traffic? How to 10X response rates to your emails? How to create content that builds habits amongst your target audience?

10:30 - 11:00

The 10 Biggest Mistakes Companies Are Making With Their Digital Paid Campaigns (& How To Fix It!)

Matthew Hunt

This will not be your typical boring marketing geek talk about PPC. Matthew has 10-years experience managing paid media campaigns for some of the largest brands and he has discovered there are 10 common mistakes most companies are making that is costing them BIG. He's going to pull back the curtain on the 80/20 rule on paid media campaigns and show you how to deeply impact your paid media campaigns that will increase your leads & sales. He swears its a lot more fun and easier then most people realize!

11:00 - 11:30

The Modern SEO's Approach to Winning with Google and People

Wil Reynolds

Have you ever thought about the query before the query? The key to building great content is answering the users question in a way that minimizes the number of searches they have to make to get an answer. Heck, that's Google's Mission! This session will teach you how to research what people want, and how to build content that answers people's questions fully. Sprinkled in the "how" will be examples of content that do this well, and how to pitch for it, show its value once you launch that holy grail 10x content.

11:30 - 12:40

Lunch

12:40 - 1:00

Surprise Entertainment

1:00 - 1:30

The Best-Kept Secrets to Turning Viewers into Customers (faster!) with Video

Kimbe MacMaster

Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.

1:30 - 2:00

10 Tricks to Growth Hack your Email Marketing

Jeff Goldenberg

While many marketing channels come and go, email marketing has been a mainstay for the past 15 years, thanks to high conversion rates and maximum personalization potential. Let Jeff Goldenberg, the Head of Growth at Borrowell and co-author of The Growth Hacker's Guide to the Galaxy teach you tips and tricks on how to use email marketing to acquire, engage and retain your customers. This hyper-actionable talk will give you insights on how the best email marketers grow their lists, automate their work flows, nurture their leads, convert leads to customers, and turn customers into evangelists.

2:00 - 2:30

How to Use The Building Blocks of Website Personalization To Unlock More Sales

Cara Harshman

Most websites have been designed with a one-size-fits-all approach, but did you know that if you make your website personlized for each visitor you can explode your sales. If you want to be on the cutting edge of digital marketing, you need to learn how to personalize your website for each user. The good news is, it's easier than you think when you learn the fundmentals to website personalization. You will not want to miss this talk because Cara will share lessons learned from personalization case studies and how you can start building your foundation for delivering personalized website experiences. Catpult your business to new levels with this elite marketing strategy that will be shared at InboundCon.

2:30 - 3:00

How to Astound Your Audience With Your Website That It Will Keep Your Customers Coming Back For More!

Chris Stolz

Did you know having a website that works just isn’t good enough anymore? Button colors and image placement aren’t going to keep customers coming back. Chris will share the tools and strategies you need to follow that will lead you to your WOW website experience. Providing the delightful unexpected experiences that keeps customers coming back to your website is easy when you have a process to follow. Chris will pull back the curtains and reveal his process to creating website magic. Don’t just serve your customers online, learn how blow them away!

3:00 - 3:30

Break

3:30 - 4:00

From Toxic Mold to Google Analytics: How to Create Meaningful Reports

Mark Sullivan

In this insightful and personal talk by CallRail’s Mark Sullivan, attendees will get a reliable framework and actionable tactics for making marketing reports more meaningful. Using examples from 10 years in marketing analytics and a recent, harrowing medical adventure, Mark will place a heavy focus on storytelling with data. Whether you’re creating reports for clients or upper-up’s, the tips and approach outlined in this talk will transform your reporting.

4:00 - 4:30

Leveraging Your Reputation to Drive More Clicks & Calls

Myles Anderson

A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation.

4:30 - 5:10

You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences

Michael Aagaard

Remember that time you filled out 27 mandatory form fields (including fax) to get a free quote? Or when you had to fill out all 27 fields again because you didn't check “Terms & Conditions”? What about the time the “Special Offer!” overlay hijacked the screen on your phone so you couldn’t buy anything? Yep, stuff like this can turn the most mild-mannered prospects into wall-punching maniacs. But why are these experiences so frustrating? What actually happens in our brains? In this session, we’ll examine the psychology behind terrible conversion experiences and identify specific tactics for avoiding them.

5:10 - 5:45

Tear-Downs

5:45 - 6:00

Closing & Prizes

6:00 ...

After Party

Location

The CBC Glenn Gould Studio

Glenn Gould Studio has been described as "jewel of the Canadian Broadcasting Centre" and continues to be one of Toronto's favourite venues. Speakers will be well equipped to share their insights in this state of the art, intimate setting—while solid wifi and charging stations will keep you connected throughout the day.

Where to Stay

InterContinental Toronto Centre

225 Front St W
Toronto, ON M5V 2X3
See Map

Stay steps away from the conference venue and in the heart of downtown Toronto!

The InterContinental Toronto Centre is offering InboundCon attendees rooms at the reduced rate of $214 CAD plus tax per night. Also included is complimentary wifi. Space is limited, so book quickly to reserve your room. Call toll free at 1-800-235-4670 or click below to book online.

Reserve Your Room

Buy Tickets

Ready to snag your spot at InboundCon 2016? Your ticket includes a full day of speaker presentations, breakfast, lunch & afterparty access, swag, and access to presentation notes & recordings after the event.

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