Energy, passion, and excitement are just a couple of words to describe Canada’s first Inbound Marketing Conference. Alex Rascanu, marketing manager at Powered by Search, had a dream to host an all day event that provided guests with a solid foundation on inbound marketing, branding, search engine optimization, pay per click advertising, social media marketing and user experience design. The sold-out conference was a huge success and not only educated guests with a passion for marketing, but also raised $2000 to donate towards the Centre for Social Innovation.
As soon as the clock hit 8:30am the Centre for Social Innovation – Annex started to overflow with enthusiastic marketing professionals eager to fill up on coffee, bagels, and inbound marketing knowledge. Dev Basu, the CEO of Powered by Search, kicked off the conference with a keynote on Transforming Marketing with Inbound. The keynote compared traditional outbound forms of marketing against the socially accepted inbound forms of marketing and how technology is drastically changing how we market content to consumers today. Up next was Khalid Mokhtarzada, CEO of Pixel Dreams, attendees were captivated by his keynote presentation on Brand to Lead with Inbound Marketing.
The conference also included four different panel discussions on a variety of different topics, including “Enterprise SEO: All the Big Business Tricks You Can Use Too”, “Enterprise PPC: Challenges and Solution”, “Skipping the Boring Bits: UX that Makes You Money”, and “Generate and Nurture Customers with Social Media Marketing”. Each panel discussion included employees from businesses such as Expedia, Capital C, Travelocity, Demac Media, Bing, Powered by Search, Scotia Bank, Levitat3, Kobo, Abacus Data, Splash Effect, BNOTIONS, TAXI 2 and RateHub. Guests had the opportunity to ask professionals an array of questions about the panels positions in the industry and any inquires they had on the topic choices.
Fab Dolan, Product Marketing Manager at Google Canada, ended the conference with a presentation on The Dodo Brand: How We Must Adapt to Survive the Future of Marketing. The presentation explained that we cannot predict the future of marketing and need to take small steps towards our marketing goals because technology growth in the future will be exponential.
Overall, the team at Powered by Search could not have asked for a better turnout. The conference was able to provide networking opportunities, raise money for a great cause, and share brilliant inbound marketing knowledge. A big thank you goes out to all of our volunteers and the conference’s silver sponsor Abacus Data. We look forward to organizing the second annual inbound marketing conference in fall of 2014. In the meantime, make sure to join us for our monthly Inbound Marketing Toronto meetup which features discussions and resources aimed at challenging marketers in a way that will have an immediate impact on their personal and professional growth.