Founder and CEO, Powered by Search
Dev Basu is the Founder and CEO of Powered by Search, a PROFIT HOT 50 recognized internet marketing agency specializing SEO, Local Search, and Paid Search driven marketing solutions for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the industry leading Local Search Ranking Factors study and is also a trusted provider at GetListed.org.
Dev’s articles and opinions have been widely published and quoted by the Canadian press such as the Globe & Mail, Financial Post, National Post and CTV. He is also a contributor to industry media publications such as WebProNews, Small Business News, Search Engine Land, Search Engine Journal, SEO Book, and Media Post.
With over 6 years of ground level and strategic internet marketing experience in agency and in-house companies, Dev’s worked with the who’s who of Canadian brand names including RE/MAX, Public Storage, Delta Hotels, and many other enterprise and mid-sized businesses.
As an evangelist of Search Marketing, Dev is a regular guest lecturer in marketing courses at the University of Toronto, where he speaks on building a foundation in SEO as a technical and marketing art, followed by an introduction to SEO as a career stream.
Basu’s value in speaking engagements lies in breaking down difficult concepts around online marketing and media, into short, succinct, and actionable advice.