Kimbe MacMaster

Kimbe MacMaster

@Kimbe_Mac

Manager, Content Marketing at Vidyard

Kimbe MacMaster is the manager of the content marketing team at Vidyard, a video intelligence platform. She is the author of the Video Strategy Workbook, 9 steps to a full video marketing strategy. Kimbe loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. Catch her on Twitter at @Kimbe_Mac.

The Best-Kept Secrets to Turning Viewers into Customers (faster!) with Video

Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.

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