Mark Sullivan

Mark Sullivan

@mpsulli

Director of Partnerships, CallRail

Mark Sullivan is Director of Partnerships for CallRail, a leading call tracking and analytics company based in Atlanta, GA and trusted by more than 25,000 businesses in the U.S. and Canada. He has worked previously on the SEO product at Yodle and founded Vasolo, a marketing consultancy focused on growth consulting. He speaks frequently about local SEO, marketing workflow tools, call analytics, and advertising metrics. He writes about local SEO and call tracking. He can be reached via Twitter at @mpsulli.

From Toxic Mold to Google Analytics: How to Create Meaningful Reports

In this insightful and personal talk by CallRail’s Mark Sullivan, attendees will get a reliable framework and actionable tactics for making marketing reports more meaningful. Using examples from 10 years in marketing analytics and a recent, harrowing medical adventure, Mark will place a heavy focus on storytelling with data. Whether you’re creating reports for clients or upper-up’s, the tips and approach outlined in this talk will transform your reporting.

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