Michael Aagaard

Michael Aagaard


Senior Conversion Optimizer, Unbounce

Michael Aagaard, Unbounce’s Senior Conversion Optimizer, is widely known as one of the most passionate and enthusiastic people in the CRO Industry. He strives to make the internet a better place by inspiring companies to infuse research and testing into their marketing culture. When he is not analyzing and optimizing conversion experiences at Unbounce, you'll find him onstage somewhere on the planet preaching the CRO gospel.

You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences

Remember that time you filled out 27 mandatory form fields (including fax) to get a free quote? Or when you had to fill out all 27 fields again because you didn’t check “Terms & Conditions”? What about the time the “Special Offer!” overlay hijacked the screen on your phone so you couldn’t buy anything?

Yep, stuff like this can turn the most mild-mannered prospects into wall-punching maniacs. But why are these experiences so frustrating? What actually happens in our brains? In this session, we’ll examine the psychology behind terrible conversion experiences and identify specific tactics for avoiding them.

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