Founder & CEO, BrightLocal
Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles writes regularly for Search Engine Land & Search Engine Journal.
Leveraging Your Reputation to Drive More Clicks & Calls
A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation.
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