Director of Strategy & Founder, SEER
In 2002, Wil founded SEER
with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil's vision has come to life and continues to grow every day. Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites by doing RCS and analyzing the impact that traffic has on the company's bottom line has changed the face of the SEO industry and allowed him to permeate other verticals in the digital space. Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as SEER’s Director of SEO, guiding the team and driving strategy for all SEO clients. When he's not working with the team or speaking at conferences, Wil donates his time as an active board member of the Covenant House, an organization serving homeless and runaway youth in the Philadelphia area. Follow him at: @wilreynolds
The Modern SEO's Approach to Winning with Google and People
Have you ever thought about the query before the query? The key to building great content is answering the users question in a way that minimizes the number of searches they have to make to get an answer. Heck, that’s Google’s Mission! This session will teach you how to research what people want, and how to build content that answers people’s questions fully. Sprinkled in the “how” will be examples of content that do this well, and how to pitch for it, show its value once you launch that holy grail 10x content.
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